Staying On Top of Your Social Media Game

A truly successful social media marketing campaign requires you to focus on multiple different social media challenges. But the nature of social media is constantly changing, meaning that you need to pay attention to these changes and adapt your plan whenever necessary. So how do you know what’s “in” and what’s not when it comes [...]

Great Giveaway Ideas to Market Your Business

One of the simplest and most effective ways of marketing your business is to give away swag (“Stuff We All Get”) at trade shows, conferences, or even just on street corners. The best items to give away are the ones that people will use over and over, meaning that they’re carrying around your business’s information [...]

Creative Ways to Use Social Media at Conferences

Social media marketing is a hot topic these days, and rightfully so. However, there’s more to it than simply using social media sites to advertise your business; if you attend or run a business conference, social media can be quite a handy tool as well! Here are some creative or helpful ways that you can [...]

How to Build Your Business’s Relationship with the Media

Building a strong relationship with the press can really help your business’s growth to take off. After all, there’s just something about seeing a business’s name in print or on television that makes potential customers trust it that much more. And when you have the trust of potential new customers, you’re certain to see an [...]

The Latest Facebook Marketing Trends

The nature of social media marketing is ever-changing, so it’s important to constantly stay up-to-date with what the current marketing trends are. Facebook in particular, probably thanks to its tremendous membership base, constantly is undergoing changes that require tweaks to your marketing campaigns. Here are some of the latest Facebook marketing trends that your business [...]

How to Manage Your Online Reviews

These days, there are a whole lot of places on the Internet where customers can submit reviews for companies: Yelp, Google Places, Citysearch, and more. Good or bad, these reviews can offer a fantastic insight into the minds of your customers. Positive reviews in particular can help to bring in new customers. Unfortunately, you’re always [...]

Tips for Creating the Best Business Slogan Possible

One of the best ways to help brand your business is to create a catchy slogan that people will instantly associate with it. Need proof? Just think about some of the biggest companies in the world today. There’s McDonalds’s I’m lovin’ it, Burger King’s Have it your way, Nike’s Just do it, and many more. [...]

How Memes Have Become Social Media Marketing Tools

These days if you log into Facebook or Twitter, you don’t need to scroll very far before you see a meme posted by either someone you are connected to. Memes have become extremely popular forms of Internet expression, so much so that many businesses have started using them in their social media marketing schemes. But [...]

Making a Small yet Successful Marketing Campaign

Everybody wants to make a big splash with their marketing campaigns, and that’s totally understandable. However, you don’t necessarily always have to spend a lot on a gigantic marketing campaign in order to see significant success. In fact, sometimes the best advertising methods are those that are simpler and involve less spending and manpower. These [...]

Tools to Help You Create Mobile Apps

Mobile technology continues to expand in its capabilities, and as a result, many businesses are coming up with creative ways to use these technologies to their advantage. One of the best ways of doing this is creating a mobile app that can be instantly downloaded by your customers or targets. This app could have to [...]