ENGELBRECHT ADVERTISING RECEIVES SILVER ASTER AWARD ALONG WITH FEATHER RIVER HOSPITAL MARKETING DEPARTMENT
CHICO, Calif. (May 9, 2012) – Engelbrecht Advertising of Chico, CA along with the Feather River Hospital Marketing Department of Paradise, CA, won a Silver Aster Award in the 2012 Aster Awards Competition. The award was given in the category of Special Events for “The Wait is Over” campaign used to advertise the Emergency Department Ribbon Cutting Ceremony and Grand Opening.
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2011.
The 2012 Aster Awards received nearly 3,000 entries from across the United States as well as Canada and South America. Participant’s entries competed against similar-sized organizations in their category.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“We are extremely honored to have received this award along with our client Feather River Hospital. This campaign was a great team effort between both our agency and the hospital and we are very proud of the final campaign results,” Greg Engelbrecht, C.E.O. & President, Engelbrecht Advertising.
Melinda Lucas, the Aster Awards Program coordinator, commented that “Although our nation has been challenged economically, the talent of healthcare marketing professionals seems to be at an all time high. The 2012 Aster Awards program contained some of the best advertising arguably in the world. The judge’s expectations were again surpassed.”
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
Engelbrecht Advertising was begun in 1993 by Greg Engelbrecht who decided to open his own full-service marketing and advertising agency. Since its inception, Engelbrecht Advertising has grown to be the largest advertising agency from Sacramento to the Oregon border, representing dozens of national and local clients such as R. W. Knudsen, Colusa Casino, Lares Dental, Black Bear Diner corporate franchise, Corning Ford and several other casinos.
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