These days, there are a whole lot of places on the Internet where customers can submit reviews for companies: Yelp, Google Places, Citysearch, and more. Good or bad, these reviews can offer a fantastic insight into the minds of your customers. Positive reviews in particular...

The rapidly increasing changes in mobile advertising trends continue to keep marketers looking to the latest data for innovation and ideas. According to CTIA’s semi-annual wireless service survey, approximately 90 percent of Americans currently own mobile devices, and that figure is expected to continue to...

A high-quality marketing professional understands that metrics are important to track their strategies. But with so many tools available to measure our online marketing efforts, it is easy to lose the forest through the trees. Whether you’re an old hat at online marketing, or this is...

Many small businesses struggle with establishing their own brand image. In fact, you might find that your customers are likely to form their own brand image of your company in their minds based on the brand images that your competitors have already established. You can take...